MEDIA RELEASE: St John Ambulance Australia Launches Resuscitation iPhone Application:
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CANBERRA, Tuesday 16, 2010 -- Today, St John Ambulance introduced a new Resuscitation app for the iPhone, iPod touch and iPad.
The app features iPhone, iPod touch and iPad optimized controls and a clean, crisp graphic user interface that makes browsing St John Ambulance Australia's life saving DRABCD Action Plan easier and more interactive than ever before.
A Defibrillation theme sets the app apart from other products in similar App Store categories. Users will learn the importance of early intervention during a Sudden Cardiac Arrest (SCA) and build confidence in the use of Automated External Defibrillators (AED).
St John Ambulance Australia established a Public Access Defibrillator (PAD) program in 2004 to place life saving AED's in the public area. To-date the program has saved more than 13 lives and deployed more than 300 AED's into public locations such as airports, train stations and shopping centres.
Survival from out-of-hospital SCA in Australia remains poor with less than 10% of victims leaving hospital alive. Factors which have been identified as those influencing outcome include the underlying cardiac rhythm, the early initiation of Cardiopulmonary Resuscitation (CPR) and early defibrillation. SCA is the most common form of death in Australia, approximately 20,000 people in Australia die from this condition every year. Time to defibrillation has been shown to be a key factor that influences survival which has been demonstrated in numerous studies. Every minute defibrillation is delayed; a person loses approximately 10% survival chance.
The Resuscitate app follows the successful release of St John Ambulance Australia's MediProfiles app in late February 2010.
Resuscitate is priced at $2.45 AUD and is available on all iPhone, iPod touch and iPad devices via the Australian App Store.
For more information, visit http://emailmanager.jhost.com.au/t/r/l/oiryuu/elyydttu/y
About St John Ambulance Australia:
St John Ambulance Australia is a self-funding charitable organisation active in all states and territories, dedicated to helping people in sickness, distress, suffering or danger. St John is Australia's leading provider of first aid training, first aid services at public events and supplier of first aid kits and equipment. St John runs the ambulance services in Western Australia and the Northern Territory. St John provides a range of community services and youth development programs.
CONTACT: Shay McAuley, mailto:volunteers@stjohn.org.au?subject=MediProfiles%20iPhone%20App
Description:
Approximately 25,000 Australian’s suffer a sudden cardiac arrest each year. Would you know what to do?
Resuscitate focuses on the importance of the St John DRABCD Action Plan. The DRABCD Action Plan is used by First Responders around the world as primary assessment for every casualty.
Included in the App is a powerful proximity sensor that locates your nearest St John Ambulance Public Access Defibrillator (PAD). As PAD’s become more readily available ensure you have the confidence to correctly manage a medical emergency.
Resuscitate includes features such as:
● Easy-to-read DRABCD Action Plan with large clear images
● Powerful Public Access Defibrillator proximity sensor
● Fun and interactive animated defibrillator demonstration
● Embedded video demonstration of how to use an Automated External Defibrillator
● Add your workplace PAD to the national map to promote maximum exposure.
St John Ambulance provides first aid training to over 400,000 People in Australian each year. With over 125 years experience in the provision of emergency first aid, St John Ambulance Australia is the Country's most trusted name in first aid services.
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